Work experience

since 2000

Looking for a visual designer who can create stunning marketing visuals and materials? Look no further than Kylie Cheung.

As a professional visual art director with 20+ years of experience, I possess the creative talent and innovative mind to bring your marketing ideas to life. I specialize in visualization and can achieve a wide range of marketing campaigns, from print to online media, TVC filming to events, and all kinds of marketing collaterals.

The following is a listing of my professional experiences. Each of these roles in the digital realm was unique and they all contributed to both my personal and professional development, which have helped me progress along the way.

Let's work together to make your marketing goals a reality!
Contact me today to see how we can collaborate to achieve your vision.

Senior Art Director

Juln 2020 - Feb 2024

The Brandy Company Ltd.

Responsibilities for concept generation, establishing strategy planning, assisting creative director, supporting marketing team from design direction, visualization on all deliverables and marketing collaterals in a wide range of digital/print projects, includes: ATL Filming preparation / TVC / style direction / graphics support • BTL campaign / Ad / key visuals / OOH • Marketing collaterals / Social media / Youtube posts • Events and a full range of communication materials • character design • graphics animation • website pages design / online ad / edm / e-card / eDA • packaging / direct mailings • marketing proposal, etc.

Healthcare & Education purpose for local market: Roche: Lung Matters, Foundation Medicine®, Genentech (Xofluza®), cobas® liat, Tecentriq / Avastin / Elecsys® PIVKA-II (HCC Reliver), Herceptin & Kadcyla (Her2morrow), NT-proBNP test, Lymphoma public edu; MSD: Gardasil 9 vaccine edu, branding TVC; Dadone: Nutricia Aptamil ProFutra, Essensis PHP / HMO formula, Allecure Pepti Syneo, Cow&Gate; Daiichi-Sankyo: Enhertu, Cancer disease education videos; Eisai: Davigo; HKPPA: Psoriasis; Hope World Wide, etc.

Job Nature: Generate and develop ideas with the project team. art & and creative direction from layout to the final step for all platforms and media, printing, production follow-up and quality controls. advice on TVC styling direction, guiding and directing design teammates including animating/website developers, and programmers. Create marketing proposal for presentation/pitching.

Art Director

Jul 2008 - Feb2020

Amazing Design & Production Co. Ltd.

Responsibilities on design and development, directions, account servicing & project management: BTL campaign / Ad / key visuals/ OOH • products & events launch materials • showrooms decoration & guidelines • all kinds of market communication materials: invitation, DM, premiums, packaging, calendars, book, magazine, leaflet • WeChat App UI • website / online ad / edm / e-card • logo & C.I. guidelines • character design • hand or digital illustration, etc.

Automobiles, Art & Auction, Hospitality property for Hong Kong, China, and International markets: BMW, Cisco Systems, G.A. Holdings Ltd., Hitachi, Mercedes-Benz China & HK, smart China, MINI HK & Macau, Yizumi, Zung Fu China, Alphera Financial Services, Heep Hong Society, Qantas Airline, Spa Club Asia, Tsing Hua University SEM, Wing Lung Bank, Wilson Parking, Long Island Golf Club, Art Dialogue Foundation, Art of Soul, LeBon Bear Factory, Miss Patina London, Perfect Moto, SuperHero Films; Auto Italia Ltd - Ferrari, Maserati, Princess Yachts, All Green Plastics, Birmingham Int'l Holdings Ltd., China Cosmos Limited, National Cancer Intelligence Network (UK), The Motor Trades Association of HK, Lanson Place, Hullett House, Madera Hotel & Residences, Madera Cafe, Westin Hotel & Resort Macau, Wing Tai Properties Ltd.

Job Nature: Generate and develop ideas, layout creation in graphics / photo retouch / illustration, paper structure design and modeling, printing & production follow-up and quality controls, give advice on photography direction, guide and directing junior designers and website/programmers, presentation, account servicing, project schedules planning and management, budget planning.

Job Nature Summary 2000 - 2008

2000 – Jul 2008

Responsibilities on 3D / 2D design, branding development and marketing strategy:BTL advertisement / campaign / key visual • OOH materials • integrated marketing planning • market communication materials • logo design and C.I. guideline, user guide kit creation • publishing, packaging• road-show, exhibition and event design management • websites • shops visual management, etc. Job nature: Researches, generates and develops ideas, sketching, creating layouts in 2D, 3D modeling and rendering, exhibition set up, and launch preparations. account servicing, copywriting, photography/studio directing, and photo retouching. marketing planning, presentation, printing and production preparation, managing and maintaining the design department’s resources.

Art Director

Mar 2008 – Jul 2008

Betake Marketing Advertising Ltd.

3D exhibition projects: 2008 Olympics Games Exhibition and Event for MTR Mall - Telford Plaza, 3M HK.

Senior Graphic Designer

Nov 2005 – Feb 2008

This Advertising & Design Co.

Local banks, F&B, Services:Apple, Blue Girl Beer, Corona Beer, Multi-Union Trading Co., Bank of China Group, BOCOM, Dongguan Billion Trading, Fubon Bank, JOS, Pacific Net, Springer, Wing Hung Bank, Wing Lung Bank, Korean Red Ginseng, Tai Hing Roast Group, Watami Japanese Restaurant.

Graphics designer

Jul 2004 – Oct 2005

Power Point Creative Ltd.

Branding, Education, Hotel, Investment, and UK USA Co.: M.A.C. New York, HKICE, Parenty Consulting, Prudential HK Insurance, Seasons Fitness, Tanner De Witt Solicitors, UK Trade Investment, Wall Street Institute, Langham Hotels.

Senior Graphics Designer

Dec 1999 – Jul 2002

IFA Limited

Electronic products and entertainment / services: Nu Skin, Sony (all electronic products, seasonal lucky draw programmes and sony style), Hong Kong Society of Audiology, etc.

My reference letters

SKILLS & LANGUAGES

Key Skills:

Strong creative mindset and graphic design skills and a solid awareness of commerce and marketing. Good in understanding marketing initiatives, strategic positioning and target audience.

A talented eye for visual styles, graphics, strong in art direction, ensure the initial concept is consistently implemented and executed both on print & digital.

Accept criticism, evaluating on projects, Incorporate feedback and take/give directions well. Lead juniors and handle management issues, good scheduling and organization to meet deadlines on time.

Good in solve problems by managing budgetary issues, supporting account/marketing dept, schedule planning and media/material use. Good connection and referable by marketers, provide solutions to help their projects complete easier.
Well organized with a good understanding of both local, China and International markets.

Technical Skills:

Excellent on Mac usability. Good on Windows platforms.

Creative thinking, Marketing Strategy & Project Management
Graphics, retouching, publishing: Adobe Creative Suite. (Photoshop, Illustrator, InDesign, Lightroom, Acrobat)

Animation & film editing: After Effect, Photoshop, Premiere Pro, Final Cut Pro.

Drawing & illustration: Hand drawing, digital sketching, storyboard, character design, etc.

Website & edm design: Figma, Webflow, Wix, WordPress, Dreamweaver, HTML.

3D modeling & Photography: 3D Studio Max, Maya, Strata 3D CX. Portrait, products, landscape.

Microsoft Office: Powerpoint for presentations, Word, Excel.
Typing Skill: English 45wpm; Chinese 25wpm

Languages:

Fluent in spoken English and Mandarin, native in spoken Cantonese; good in written English & Chinese.